Translation of film titles to cultural difference essays

Interpretation of film titles to social distinction expositions Film title consistently gives crowd a general impression about the class of a film, as, is accepted to be one of the most compelling variables influencing the movies. That is the reason creation houses consistently take film naming genuine. These days, the nature of film title interpretation is viewed as increasingly critical as more motion pictures are discharged universally under the impact of globalization. This paper targets talking about the benefits and faults of the interpretation of the film titles of  ¡b㠐â ¡and  ¡Ã‚ °I, Robotâ ¡, consequently, endeavor to give an elective film title, lastly attempt to clarify the contrasts between the interpretations concentrated previously.  ¡b㠐â ¡ I respected the interpretation,  ¡Ã‚ °Running on Karmaâ ¡ as very agreeable as it is firmly identified with the topic,  ¡Ã¢ °reason and the consequenceâ ¡(ã'⠹ã »). Thought about the business concerns, the word  ¡Ã‚ °Karma ¡ is accepted to be appealing to target crowd the same number of outsiders have a powerful urge in find out about Chinese culture and its way of thinking while Karma is a notable idea in Buddhism. Rather than the in exactly the same words interpretation,  ¡Ã‚ °Running on Karmaâ ¡ is accepted to be progressively suitable to be utilized in Hong Kong. Certain,  ¡Ã¢ °b㠐  ¡ ( ¡Ã‚ °Big ¡) is a contrivance, which may pull in Chinese crowd; in any case, the impact would not be so viable toward the West as solid as Big is regular in the West. That is the reason a film title with Buddhist message is viewed as progressively suitable. Aside from the Inter-lingual interpretation, intra-lingual interpretation ought not be ignored as well. As per the creation house,  ¡Ã¢â‚¬ °Ki^Ãà Ãƒâ€"Çã›â ¡and  ¡Ã‚ °An Intelligent Muscular Manâ ¡ are the official film titles utilized in Mainland China. To be sure, I welcome the titles in light of the fact that ... <!

A League of Their Own Essay

The film starts with the beginning of the subsequent universal war and female baseball players are drafted into the All American Girls Baseball League, in the endeavor to spare the game. With the acceptance of this association, the young ladies acquired the opportunity to show how ladies merit an equivalent possibility in sports, a chance to show their difficult work and tirelessness, and free themselves from the grip of lower class life through accomplishment in the game. The estimation of family was depicted all through the film and turned into a top need for a portion of the players. In accomplishing a spot in a group the young ladies likewise needed to adjust to the guidelines and prerequisites that the proprietors of the association were requesting. To give this group the fame it required, the young ladies expected to strive to be the classes top players in each group. They all gained the opportunity to go to preparing camps and go for groups that would be put into the association. The measure of work they showed to get put in the group demonstrated that they needed to gain the regard of the nation and show that ladies could accomplish something other than care for kids or be accountable for the kitchen. They endeavored to show that ladies could play the game as effectively as possible. For instance, this persevering worth was best depicted by Kit, one of the people who played for the group. She got her sister to play since that was the main way they would take her and she would not like to remain on a ranch for an amazing remainder. Her relentless disposition helped her contact her objective and she got one of the top players of her time simply like her sister. The family esteems are communicated significantly all through the film by all the characters, yet especially by Dotti. Huge numbers of the ladies in the group had life partners in the military or back home. Dotti was the hero who was a young lady with magnificence and love of the game like no other young lady. What was distinctive about her, other than being incredibly capable in the game and failing to have a terrible game, was that in her brain she was just playing while her better half was in the war. She adored the game, yet her better half and family were in every case progressively significant for her. The contention among winning and her sister’s dependability finished with her understanding that being companions with her sister was undeniably more significant than winning or playing in a baseball alliance. The ladies managed outside similarity inside the association due to the principles and guidelines that the proprietors had put on attire and style of play. The ladies were required to wear a skirt outfit and cosmetics while they were playing. They were completely compelled to take behavior classes and figure out acceptable behavior like â€Å"ladies†. The ladies were angry with this since they had joined the alliance to play the game they adored not to go out on the field and model for the fans. This film was utilized to show that ladies were not mediocre compared to men and to show how the sport of baseball was utilized as more than exposure. The difficult work and tirelessness gave ladies in the US a feeling of expectation and want to prevail in a male ruled world. A League of Their Own Essay In A League of Their Own, a girls’ baseball association was begun while the expert male baseball players, alongside numerous other men, were across oceans battling in World War II. This film happens in 1943. A gathering of women left their homes to turn out to be a piece of the All-American Girls Baseball League to keep the baseball customs alive. In this film, sexual orientation jobs are crossed. â€Å"After long periods of executing the picture of the meek little ladies who sat at home thinking about her ruler and ace, American culture out of nowhere found that it required ladies who were capable to accomplish hard gifted work during World War II† (Ebert). This was disturbing to the country and threatening to a few. During one of the scenes, a radio commentator declares that the class was â€Å"dangerous to society.† She called it â€Å"sexual confusion.† Much of the nation started to stress over what sort of ladies the men would need to return to. Society accepts that ladies should be delicate and sustaining, not serious. As of now, ladies were likewise maintaining the organizations and production lines. Working in plants and playing serious games were viewed as the job of the guys. Ladies are to be â€Å"sensitive, sustaining, and open† (Johnsen). By playing sports and working in plants, ladies started to assume control over some progressively manly characteristics. This was threatening to the men. They considered this to be loosing control. Ladies play numerous parts in men’s battle for control. One section that ladies play is â€Å"to bolster the possibility that people are on a very basic level distinctive in light of the fact that this gives men an unmistakable and unambiguous turf †manliness †on which to seek after control in rivalry with one another† (Johnsen). This undermined men’s job and their feeling of control. This undermined their manliness. Despite the fact that ladies were presently assuming control over the industrial facilities and sports while the men were away, there still were numerous legislative issues included. Rather than this new baseball class being taken a gander at as a serious game, it was to a greater degree a show. One of the scouts in this film would not like to take one of the most remarkable baseball players since she wasn’t lovely. The scout discovers her â€Å"too plain for the league† (Brown). Additionally, they had to wear skirt outfits to play in the soil. At the point when the ladies griped about that, the male educator remarked that they ought to be happy he isn’t going to make them all wear swimming outfits to play in. As though the outfits weren’t segregation enough, every single young lady needed to take classes at an appeal and magnificence school. Here, they showed these ladies how to be women. They evaluated them inside and out. They strolled around and investigated every one, requesting for hair styles, eyebrow waxings, and so on. At the point when they came to the unattractive Marla, they were confused concerning what to do. They didn’t see anybody having the option to make a woman out of her. One educator asked the other what she proposed. All the ladies could answer back was â€Å"a part of night games.† She said this regarding probably the best player in the group. Likewise at the school, the women were instructed how to taste â€Å"not slurp† tea, fold their legs fittingly, stroll with effortlessness, and equalization a book on their head to advance an increasingly smooth, ladylike stance. As the film proceeds, this supposed women’s group wasn’t attracting any benefits and was compromised with shutting down. This crushed the young ladies in the alliance. This association gave them something to talk about, something of their own, a feeling of pride as opposed to simply cooking and cleaning. So as to keep the class proceeding, the young ladies needed to draw consideration and draw a group. It began to transform into a carnival. The young ladies needed to do parts to make plays all the more fascinating, slid while the folks uninvolved got a brief look up their skirts, anything to make it additionally intriguing and less compromising. From the start the ladies were not given the regard they merited for their difficult work. No one accepted that these housewives could get down to business. When the young ladies substantiated themselves, the men and the remainder of society got compromised and still didn’t watch. Until the game turned into a show, it wasn’t endorsed of. The young ladies had challenges with the game to make it all the more intriguing. One challenge was called â€Å"Catch a foul, win a kiss.† This assists with representing that â€Å"women are articles to be vied for, had, and used† (Johnsen). When the ladies started to make a demonstration of the game, the seats filled. Features started to peruse things, for example, â€Å"Trading broiler gloves for baseball mitts!† and â€Å"Diamonds, a Women’s Best Friend.† Women didn’t get their own alliance until it was the manner in which the men needed it. They weren’t to play seriously. It was to be even more a show. â€Å"Women have increased just what men have been eager to allow; they have taken nothing, they have just received† (Beauvoir). This is on the grounds that men dread rivalry from ladies. In the event that they are playing baseball and working in the processing plants, at that point what is the male job? â€Å"Every lady who goes into medication or law denies them of a job† (Beauvoir). The men were threatened to what else the ladies would start to do. â€Å"Hollywood tossed out its sentiment contents and began making motion pictures about solid, free females and it was found that ladies could really exceed expectations at proficient sports† (Ebert). This is an incredible film that shows the intensity of ladies. It gets ladies out of the house and into the work power. It makes them do similarly as the men. This was only the beginning of the ladies escaping the house. When the men returned from war, the ladies battled to keep their group alive. A considerable lot of the ladies in and outside of the alliance proceeded to be specialists and legal advisors. Ladies were breaking out of the house whether the men were prepared for it or not. The main young ladies in the association presently have the own spot in the Baseball Hall of Fame. I accept that these ladies genuinely merit this. Works Cited http://www.rottentomatoes.com.review.sn:usr/ns-home/cgi-receptacle/advertisement/adq.cgi, Joe Brown, 1992 http://wwwsuntimes.com/ebert/ebert_reviews/1992/07/764762html, Ebert, 1992 Johnson, Allan G. 1997. The Gender Knot: Unraveling Our Male centric Legacy. Philadelphia, PA: Temple College Press Beauvoir, Simone de. 1953. The Second Sex. Trans. Also, ed. H.M. Parshley. New Yourk: Alfred A. Knopf. Friedan, Betty. 1963. The Feninine Mystique. New York: Dell. (twentieth ann. Ed. Distributed by W.W. Norton, 1983.) A League of Their Own, 1992.

John Rawls Philosophy of Liberalism Strengths and Weaknesses

Presentation John Rawls have built up an extensive hypothesis that can be helpful in tending to contemporary issues. One of the significant favorable circumstances of his hypothesis is that it contains significant rules that can be material nowadays.Advertising We will compose a custom exposition test on John Rawls’ Philosophy of Liberalism: Strengths and Weaknesses explicitly for you for just $16.05 $11/page Learn More Rawls’ theory can be utilized while tending to the contemporary issues related with inconsistent dispersion of assets. It is likewise important to take note of that Rawls’ reasoning of radicalism depends on standards of equity, yet there are as yet certain shortcomings in the hypothesis. Qualities of Rawls’ Philosophy As has been referenced over the way of thinking can have explicit ramifications in the contemporary society. The significant quality of the way of thinking is that it furnishes individuals with a particular instrument to stay away from any inclination. The â€Å"veil of ignorance† is a powerful method to build up specific standards to administer a general public (Shaw Barry, 2012). Hence, individuals will never make a tyrant society as the chances to be in the troublesome position are excessively high. On account of the cloak of obliviousness, individuals will attempt to make the general public where the less wealthy individuals will have every single imaginable right. Aside from rights, these gatherings of individuals will have various chances, which will make sure about acknowledgment of capability of the most dynamic and skilled people.Advertising Looking for paper on reasoning? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Admittedly, the current way of thinking can turn into a decent answer for the current issues related with inconsistent circulation of assets. Presently less wealthy individuals have not many open doors contrasted with all the mor e wealthy gatherings. Outstandingly, this is one of the significant issues related with inconsistent conveyance of assets which prompts slow debasement as just limited number of development happens. Rawls’ reasoning tends to the issue of the absence of chances. Another quality of the way of thinking is that it doesn't overlook imbalance which is a trademark highlight of the human culture. Unexpectedly, Rawls legitimizes it and even demonstrates that disparity is one of the variables adding to improvement of the human culture. Rawls builds up a model of society where minimal wealthy gatherings will have more assets, rights and openings than those in a fanciful society where all are equivalent. Along these lines, there is no need in attempting to reduce imbalance, which is just unthinkable. As indicated by Rawls’ theory, individuals can concentrate on making a general public where disparity is an apparatus of improvement. The Major Weakness of Rawls’ Philosophy As has been referenced above, there is sure shortcoming in the way of thinking. In this way, there are very scarcely any instruments to keep up the new request. As indicated by Rawls’s theory, balance is outlandish as individuals are ‘victims’ of a â€Å"genetic lottery† (Shaw Barry, 2012, p. 126). A few people will definitely gather more assets and there is no assurance that these individuals will stay following the standards worked out. All the more wealthy individuals can deny less wealthy individuals of their privileges and, all the more significantly, opportunities.Advertising We will compose a custom paper test on John Rawls’ Philosophy of Liberalism: Strengths and Weaknesses explicitly for you for just $16.05 $11/page Learn More Conclusion It is conceivable to take note of that Rawls’ reasoning can be appropriate in the contemporary world as it tends to significant issues related with inconsistent conveyance of assets. Support of dispari ty can be viewed as one of the significant qualities of the way of thinking. Simultaneously, the nonappearance of devices to keep up the made society is one of its significant shortcomings. Obviously, the way of thinking has qualities and shortcomings, yet note that it is a significant wellspring of information that can be utilized to address significant issues related with inconsistent conveyance of assets in the contemporary world, which prompts certain corruption of the human culture. Reference List Shaw, W.H. Barry, V. (2012). Moral issues in business. Belmont, CA: Wadsworth Publishing. This paper on John Rawls’ Philosophy of Liberalism: Strengths and Weaknesses was composed and put together by client Helen Lamb to help you with your own investigations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it as needs be. You can give your paper here.

Frogs :: essays research papers

Frogs are creatures of land and water in the request Anura. The request Anura is separated into 22 unique groups of frogs and amphibians. In spite of the fact that they have a place with a similar request, frogs and amphibians are distinctive from numerous points of view. A portion of the more unmistakable contrasts are their skin and where they live. Frogs as a rule have smooth sodden skin and amphibians generally have dry watery looking skin. Frogs burn through the majority of their lives in or close to water and amphibians invest more energy in land. Land and water proficient methods &quot;double life.&quot; Frogs and amphibians each have two sections to their lives: when they live on water and when they live land. A frog's life begins in the water when it is incubated from an egg as a tadpole. A tadpole appears to be extremely unique from a grown-up frog. A tadpole has a tail, no appendages, and inhales through gills. Sooner or later the tadpole experiences transformation . During the change the frog develops appendages, the tail vanishes, it utilizes lungs to inhale, and it doesn't need to live in water any longer. As a tadpole, the frog takes care of for the most part on vegetation. The tadpoles have a little grating mouth fit particularly for scratching algea from the base of lakes. Contingent upon the species, it can take half a month to a year or more for the tadpoles to turn out to be completely developed. Not all frogs bring forth as tadpoles. A few types of frogs incubate as froglets. Froglets look simply like grown-up frogs however are significantly littler. Froglets don't experience a metamophosis. Most species that bring forth as froglets are found in dry spots. Frogs who live in dry spots where downpours are occasional need to grow up rapidly in light of the fact that a tadpole will kick the bucket if their transitory lake evaporates. Grown-up frogs can live in water or ashore, yet it in every case should be close to water so its respirat ory organs don't dry out.

Admitted Student Gatherings

Admitted Student Gatherings Hi! I’m Brenna Heintz, one of the Admissions Counselors here at MIT. Now that I’ve finally emerged from my first season of reading applications, I’m excited to start meeting all of you! Kim was kind enough to let me guest post on her blog to let you know about some exciting opportunities for Admitted Students. Although a lot of my time is spent preparing for Campus Preview Weekend (sign up now!), I’ve been working with our fantastic Alumni to put together Admitted Student Gatherings to welcome you. Beginning Saturday, MIT alumni from around the world will host parties in their hometowns for students admitted to the Class of 2017. If theres an event in your area, you should check it out â€" they’re a great opportunity to meet some potential future classmates, as well as MIT students and alumni. Here are a few highlighted events this coming week; see your MyMIT portal for the locations and times for these events, and for a list of all of the events. Saturday Spend an afternoon at the Art Institute of Indianapolis and meet some great MIT Alumni in Indiana. Sunday Enjoy a slice of deep-dish pizza with MIT students and Alumni in Chicago. Come hear MIT Professor Eugene Fitzgerald speak in Providence, RI. Tuesday Meet fellow admitted students from the Pacific Northwest at the party in Portland, OR. Wednesday Happen to be in Ontario? Come to Toronto for an evening reception at the home of an MIT Alum. Join the MIT Club of Wisconsin for their MIT Technology Achievement Awards and connect with awesome MIT Alumni and admitted students. Thursday Swinging through the Big Apple? Stop by one of our largest Admitted Student Meetings on the East Coast. Soak up the sun during the day then join fellow admitted students for an evening reception in Miami. Friday Discover Nevada style BBQ over dinner with potential classmates in Reno. Meet MIT Alumni in Thailand over breakfast! Saturday Stop by Fairfield, CT, the headquarters of engineering giant GE and spend a bit of the afternoon in the home of a wonderful MIT Alum. Be sure to check the listing on your MyMIT account for the most up to date information and RSVP if requested. There is a whole MIT community that can’t wait to meet you. Congratulations and welcome! -Brenna Admitted Student Gatherings Hi! I’m Katie Kelley, one of the Admissions Counselors here at MIT, and with my second season of reading applications behind me, its time to start getting to know all of the wonderful people I have been able to read about over the past several months! Kris was kind enough to let me guest post on her blog to let you know about some exciting opportunities for admitted students. Although a lot of my time is spent preparing for Campus Preview Weekend (sign up now!), I’ve been working with our fantastic Alumni to put together admitted student gatherings to welcome you. Beginning Saturday, MIT alumni from around the world will host parties in their hometowns for students admitted to the Class of 2016. If theres one in your area, you should check it out its a great opportunity to meet some potential future classmates, as well as MIT students and alumni. You’re parents are also welcome and encouraged to attend. Here are a few highlighted events this coming week; see your MyMIT account for the locations and times of these events, and for a list of all of the events. Saturday Stop by Fairfield, CT, the headquarters of engineering giant GE and spend a bit of the afternoon in the home of a wonderful MIT Alum. Sunday Enjoy a sunny Sunday afternoon at the home of an MIT Alum in Phoenix. Tuesday Enjoy one of two meetings held in the greater DC Metro Area at the home of a Baltimore alum, the first gathering will be Saturday (March 24) in Fairfax County, VA. Wednesday Join the MIT Club of Seattle and local Educational Counselors for a fun celebration. Thursday Swinging through the Big Apple? Stop by one of our biggest Admitted Student Meetings on the East Coast. Friday Head near Iowa State University in Ames and hear about life in Boston from an MIT Alum and MIT ’15 Parent. Mingle with the enthusiastic alumni of the Volunteer State in Oak Ridge, TN. Saturday Meet up with other Hong Kong admits at one of our international gatherings. Sunday Gather with all the MIT locals from Massachusetts at the home of an MIT Alum and parent of an MIT Sophomore. Be sure to check the listing on your MyMIT account for the most up to date information and RSVP if requested. There is a whole MIT community that cannot wait to meet you. Congratulations and welcome! -Katie

Five Stages of a Crisis - 1375 Words

Five Stages of a Crisis (Other (Not Listed) Sample) Content: Reaction Questions Name of Student Institutional Affiliation Reaction Questions Question 1: Five Stages of a Crisis Crisis refers to a significant occurrence with a possibly damaging consequence affecting an organization, company, or industry, alongside publics, services, products, or good name. The evolutionary levels of a crisis present a life cycle of five stages and the duration of each is contingent to the efficiency of the management in handling the catastrophe. Pre-Crisis Stage In this stage, the conditions for a crisis to prevail rest on a minute error, so that the calamity can step in. The seed that begins to grow in this stage may result from negligence or ignorance of the proper process of decision-making. The first stage of crisis stems from risky operations or a complete deficiency of crisis planning. Warning The warning stage remains one of the most significant cycles of a crisis, if not the most important. In this phase, the organization first recognizes a problem, and can either solve it or end forever, or it can enlarge and lead the way to total devastation. Crisis can emanate after this second life cycle easily, subject to the facing storm or the problem by overlooking it. Assertively, the overall report in this cycle is shock, complacency, or denial. Acute Crisis At this step, the crisis begins to occur, and the public together with the press starts to learn about the problem. An acute crisis requires a diligent approach in handling the situation, rather than avoiding it. At this stage, some damage had occurred, and the degree of further damage rests on decision makers. It insinuates a time where the documents as well as modules eliminating and putting in effect in a bid to combat the crises. Clean Up This references the repossession stage and individual, organizational analysis. In this stage, a detailed analysis is important in determining the cause of the crisis, coupled with the ways and approaches to evade future predicaments. Post-crisis In this last stage, the remedial processes take center stage to win back the lost trust and work to normality. Suppose the organization wins back the confidence of the public and work to normalcy, then the crisis has formally ended. Question 2: Advantages of Knowing the About Crisis Before the News Media The explosion of crisis into the mainstream media, including the Internet and the traditional media comes with consequences related to the negative remarks about the organization on the spotlight as prompted by the crisis. It is important for an organization to learn about its crisis before the media to avoid unnecessary negative feedbacks from the public. In addition to that, it will avoid cases of questioning the competence of the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s staff attached to crisis management. Crisis spreading through the media will bring the organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s reputation under threat within minutes, yet a negative news story over the media can make its way across the globe. Learning a crisis before the media would also serve to mitigate the crisis within the shortest time possible. Having bad news on the news media, especially social media would mean that the stories putting the organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s reputation in doubt would stay around for a longer period. A story that spread within minutes can exist in the news media forever, compared to when the company goes public on itself. In this situation, the company can regulate the information to makes its way to the media; hence, avoid the spread of confidential information. It is also worth noticing that the negative comments that would stem from the news media before the company makes a comment on the crisis would make it difficult for it to get out of the problem. A conscious output of information into the news media would further assist the organization take note of negative comments and employ a strategic course of action in the situation the crisis is getting out of hand. Overall, learning the crisis before the media is important in controlling the output, which remains an essential part of effective crisis management. Question 3: Exxon and Valdez Oil Spill Crisis Exxon faced a crisis on March 24, 1989, when it leaked oil amounting to 11 million gallons into Prince William Sound of Alaska using the Exxon Valdez oil freighter. The spillage led to significant impact on the species, with the likes of harbor seals and brown bear suffering a react loss in their population. Meanwhile, Alaskaà ¢Ã¢â€š ¬Ã¢â€ž ¢s fisheries, beaches, national parks, and forests suffered significant influence, in the event affecting the tourism sector. The incidence happened when one of the crew fell short of maneuvering ideas due to fatigue accruing from overworking. Further, the master of the crew appeared to be have consumed alcohol, thus was unable to offer concise directions to his crew. Even though the faults took place on board, the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s mistake referenced its unsatisfactory supply of competent crewmembers alongside the scarcity of equipment on the ship. Further, the letdown of the United States Coast Guard to deliver an operative and well-organized vessel traffic arrangement and deficiency of operative pilot as well as guide services further instigated the crisis. In what appeared as a reaction to the situation, Exxon delayed for a longer time, coming public late to the spill of oil alongside dispatching an incompetent aid to the region. For instance, the company runs an advert in the media after ten days of oil spillage. The companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s chair, Lawrence G. Rawl, failed to make appearance to Alaska, up to two weeks following the occurrence of the crisis. In its place, he sent an incompetent team to help manage the crisis, hence showing the community that Exxon never considered the spill a true ecological challenge. Overall, the company failed to assume the responsibility for their unsuitable actions and proved to the people of Alaska that the milieu was never the main concern. Question 4: Use of Social Media During Crisis In the present times, the social media has blasted as an online classification discourse where individuals establish content, bookmark, segment, and network at a remarkable speed. Certainly, social media platforms provide for collectivity, connectedness, completeness, collaboration, and clarity making it an important element of crisis management. Harnessing social media tools provide an organization with the capacity to establish pliability in crisis response. In detail, social media allows for establishing avenues for collaboration to assist in the construction of robust communication for a given period. For instance, crisis managers can use social webs as well as blogs to help validate the rigorousness and source of the ...

Analysis Of Shakespeare s Macbeth By William Shakespeare

Danna Santillan English H 2 Period 2 22 October 2016 Are Things Truly How They Appear? All things have an appearance, most of the time blissfully untainted or highly corrupt. Dependent upon the appearance something is illustrated to have, we layout our own supposition about it. This idea of equivocation is abundant in Shakespeare’s tragedy, Macbeth. In Macbeth, Shakespeare exposes literary devices such as illustrative imagery, sarcastic similes, and dubious diction to unveil one of his many themes: Things are not always what they seem. Shakespeare beautifully illustrates this fact through the duplicity of Macbeth, his wife, the three suspicious witches, and king Duncan . Starting the play, Macbeth is a very much regarded saint who seems, by all accounts, to be an incredible person; On the contrary, macbeth’s hunger for power drove him to be something unlike his â€Å"true self.† Macbeth enters during scene three of act one alongside Banquo, coming from a triumphant fight. He utilizes the theme to depict the day as So foul and fair a day I have not seen (Act I, Scene 3, 38). Whenever Macbeth and Banquo first observe the odd sisters, Banquo is shocked by their ugly appearances. While, Macbeth quickly starts to speak with these all around known evil creatures. In the wake of listening to their prophecies, one can say that Macbeth considers the witches to be reasonable when in all actuality their goals are entirely foul. Likewise, Lady Macbeth urges Macbeth to look likeShow MoreRelatedAnalysis Of William Shakespeare s Macbeth 1785 Words   |  8 PagesScotland! A man has a great ordeal on his hands. Some might say that Macbeth has a secon d chance or a life long dream that could change his future forever. Deep in the heart of Birnam forest, a castle sits upon Dunsinane Hill, with a man made foundation built from paved bricks that have housed the many Kings that have ruled this Kingdom. Macbeth hears a prophecy from three evil and dilapidated witches foretelling his future. Macbeth, terrified yet surprised, is unsure of his morals and is battling betweenRead MoreAnalysis Of Shakespeare s Macbeth By William Shakespeare1351 Words   |  6 PagesKnown for his tragedy, intrigue, comedy, and romance, Shakespeare extends his boundary of prowess in the play Macbeth. The irony present in the play, the double-meaning of the characters’ actions, and the complexity of setting all contribute to a thrilling story of murder and looking beyond the superficial. Dramatic, situational, and verbal irony greatly contribute to the theme of things are not what they seem in Macbeth text and film. Shakespeare uses the contrast in iro ny to convey this in the character’sRead MoreAnalysis Of Shakespeare s Macbeth By William Shakespeare2081 Words   |  9 PagesShakespeare Essay Shakespeare uses language in his literary creations as a technique to enrich the ideas of his works. In his play Macbeth, Shakespeare uses metaphor as a useful way to enhance language and construct the overall idea. Macbeth revolves around the prospect of ‘power,’ and also focuses on what one is willing to do in order to gain power, and also to maintain it. Throughout the novel, Shakespeare uses metaphors and comparative techniques that link together to develop theRead MoreAnalysis Of William Shakespeare s Macbeth 829 Words   |  4 Pages10 May 12, 2016 Macbeth Essay Macbeth, by William Shakespeare is a tragedy that happens At the very beginning of the play, Lady Macbeth is provoked by the letter she receives by Macbeth and starts plotting the murder of Duncan. She also wishes she were a man such that she could commit the murder all by herself saying so in Act 1 Scene 5, â€Å"Come, you spirits That tend on mortal thoughts, unsex me here, And fill me from the crown to the toe top-full Of direst cruelty† (Macbeth 1.5.36-52). She appealsRead MoreAnalysis Of William Shakespeare s Macbeth 1668 Words   |  7 Pagesthe meaning of a story. When we first studied Macbeth, I thought that the word â€Å"hand† would be used in a strictly literal manner. Instead, I discovered that through the play the term embodied a rather dark connotation and symbolized Macbeth’s submission to evil instead of the literal meaning. As early as act one, Macbeth prevents â€Å"the eye† from winking at â€Å"the hand† because â€Å"the eye fears, when it is done, to see† (Shakespeare 1.4. 335-336). Macbeth lusts for the throne, but in order to retrieveRead MoreAnalysis Of William Shakespeare s Macbeth 1169 Words   |  5 Pagesentertainment. Syfy has been around a lot longer than the 21st century though. William Shakespeare’s play Macbeth uses instances of the supernatural to make the main character Macbeth act unorthodoxly, to disquiet and to make him sanguine, by using witches and apparitions. The three witches make Macbeth lean towards acting unlike himself by convincing him that he will become the Thane of Cawdor and the King of Scotland. When Macbeth does indeed become Thane of Cawdor, he believes that he will become theRead MoreAnalysis Of William Shakespeare s Macbeth 1149 Words   |  5 Pagesplaywright, William Shakespeare remains to this very day a man with a past shrouded in mystery. Very few documents provide historians insight on his personal life. In fact, the record of Shakespeare in his earliest years is limited to a mere baptismal record that reveals his birth date to be around April 26, 1564. Fifty-two years later from that day, Shakespeare would be interred at Trinity Church. Born near London in the town of Stratford-upon-Avon as the third child to John Shakespeare, the localRead MoreAnalysis Of William Shakespeare s Macbeth1451 Words   |  6 PagesWilliam Shakespeare wrote Macbeth in the early 1600’s. Macbeth was written during a time of polit ical unrest in the Jacobean era, political context is a strong theme of the play. It seems that politics have not changed much over the centuries. Although politicians may not be murdering each other for their chance at the throne, the majority are corrupt and committing felonies to get to and stay in a position of power. Political corruption today facilitates numerous criminal enterprises. Macbeth’sRead MoreAnalysis Of William Shakespeare s Macbeth 1887 Words   |  8 Pagesdisaster. â€Å"Macbeth’’ is a tragedy written by William Shakespeare and is considered one of his darkest and most powerful works. William Shakespeare was born in Stratford -upon -avon, in Warwickshire and was baptized a few days later on 26 April 1566. William Shakespeare was educated at the local King Edward grammar school Stratford and is considered by many to be the greatest playwright of all time.(Bio.) In Macbeth, William Shakespeare used ambition to show us Lady Macbeth and Macbeth and theirRead MoreAnalysis Of William Shakespeare s Macbeth 2339 Words   |  10 PagesIn this essay I will be analysing in great detail how William Shakespeare the writer of a variety of plays, describes the range of different features and techniques that he has used in both Macbeth (Act 2 Scene 2), and Capulet (Act 3 Scene 5), and how he Shakespeare has represented the main characters of each play to be shown as disturbed emotionally, physically, and psychologically during the plays. Firstly, when Capulet is shown he is seen by the audience as being in a good, cheerful, happy, and

The World Of The Atlantic Ocean - 1372 Words

Introduction Beginning in the 15th century, European explorers crossed the Atlantic Ocean and conquered almost all of the New World. Mexico, the Caribbean islands, and South America all became part of a vast area of European colonies known as Latin America. The British, French, Dutch, and Portuguese all had territory in this region, but the most notable conquistadors were the Spanish. New Spain included most of the Caribbean islands, Mexico, almost all of Central America, and the entire western coast of South America. Throughout all of these colonies, Spanish society was controlled by a strict social system. At the top of the social hierarchy were the peninsulares, European-born colonists who dominated the government. The peninsulares were†¦show more content†¦The Creoles led the revolutions in Latin America because of a desire for political power, nationalism, and economic conditions. Body Paragraph 1 Political power was a huge motivator for the Creoles. As the second highest class in the New World, The Creoles had growing economic and social influence, but the peninsulares monopolized all administrative positions (Doc B). Even though Creoles composed a much larger percentage of the population than did peninsulares, only 12 Creoles were judges, compared to 87 peninsulares. The Creoles possessed some power, but real authority remained tantalizingly out of reach, residing only in the hands of the peninsulares. The peninsulares power over all other Latin Americans was an important source of frustration for each social class, but it was especially infuriating to Creoles, since many of them were educated in Europe and well-versed in Enlightenment thinking. They believed in the democratic ideals of fair representation and equality, values that conflicted with the very foundation of the hierarchical Spanish colonial system. Just as those Enlightenment ideas had led the bourgeoisie to re volt in Europe during the French Revolution, they caused the Creoles to revolt in New Spain during the Latin American revolutions. However, at the same time, the Creoles were also motivated by power in a way that was much less reflective of Enlightenment

What Is a Kurultai (or Kuriltai)

A kuriltai is an assembly of Mongolian or Turkic clans, sometimes called a tribal council in English. Generally, a kurultai (or kuriltai) would meet for the purpose of making a major political or military decision such as the selection of a new khan or the launching of a war. Ordinarily, the nomadic Mongols and Turkic peoples lived scattered across the steppe-lands. Therefore, it was a momentous occasion when a chief called for a kurultai and was generally reserved only for great deliberations, proclamations, or celebrations of victory after a long war. Famous Examples There have been a number of these great meetings through khanate rule of Central and South Asia. In the vast  Mongol Empire, each of the ruling Hordes had separate  kuriltai since it was generally impractical to gather everyone together from across Eurasia. However, the 1206 assembly that named Temujin as Genghis Khan, meaning the Oceanic Ruler of all the Mongols, for instance, started the largest landmass empire in the history of the world. Later, Genghiss grandsons Kublai and Arik Boke held dueling kuriltai in 1259, in which both were granted the title Great Khan by their followers. Of course, Kublai Khan eventually won that contest and went on to carry his grandfathers legacy forward, continuing the spread of the Mongol Empire across much of Southeast Asia.   Originally, though, kurultai had a much simpler—if not still culturally important—as the Mongol usage. Oftentimes these gatherings were called to celebrate weddings or large events like feasts for local khanates to celebrate the year, season, or newlywed couple. Modern Kuriltai In modern usage, some Central Asian nations use the world kurultai or variants to describe their parliaments or for conferences. For example, Kyrgyzstan boasts a National Kurultai of Kyrgyz Peoples, which deals with inter-ethnic strife while Mongolias national congress is called the Great State Khural. The word kurultai comes from the Mongolian root khur, which means to gather, and ild, which means together. In Turkish, the verb kurul has come to mean to be established. In all of these roots, the modern interpretation of a gathering to determine and establish power would apply.   Although the epic kuriltai  of the Mongol Empire may long be gone from history, the tradition and the cultural impact of these large gatherings of power echo on throughout the regions history and modern governance.   These types of large cultural and political meetings didnt only serve to make huge decisions in the past, though, they also served to inspire such art and writings as J.R.R. Tolkiens about the Entmoot—a gathering of the great sentient tree-people of his epic Lord of the Rings trilogy—and even the Council of Elrond in the same series.

Biomechanics Concussions And Mild Traumatic Brain Injury

Michael Dunaway Professor Steven H. Elder ABE 4613 3 December 2014 Biomechanics of Concussions in American Football A concussion or mild traumatic brain injury(mTBI) is an acceleration/deceleration injury resulting from biomechanical forces transmitted to the cerebral tissues from impacts to the head (Broglio). Concussive sport injuries make up the majority of all brain injuries in the United States with 1.6 to 3.8 million cases every year. Every year athletes get bigger, better, faster, and stronger leading to higher collision forces and an increase in concussive injuries. The symptoms of concussions often appear quickly and resolve randomly making it difficult to be identified and diagnosed. Common symptoms of mTBI include†¦show more content†¦In order to understand the origin of concussions, one must first understand how the head is affected by contact forces. When the head strikes or is struck by an object, both contact and inertial forces are applied to head (Meaney). These forces can cause injury to the brain both in close prox imity to the impact zone or at more distant points. Focal forces are related to head injuries such as skull fractures and can cause stress waves that cause fractures at a distance from the impact zone where the skull has reduces structural properties. The primary cause of concussive injuries is large acceleration of the brain due to inertial forces. Due to how the head moves, the head undergoes both linear and rotational acceleration during impact. It has been found that linear accelerations correspond to increased pressure within the brain. This increased pressures causes neurologic dysfunction. The rotational acceleration component of impact is caused by rapid head rotations. These accelerations create shear forces in the brain . Further studies have shown that brain tissue deforms more severely in response to shear forces (Arash). Shear deformation caused by rotational acceleration is widely accepted as the primary mechanism in concussive injury. As the popularity of foo tball in America

Promotional Mix Public Relations Campaign Free Essays

Objective To stimulate PB awareness by participating with Make a Wish Foundation by donating a portion of sales from the PB holiday accessories line. Budget The PB holiday (value) line donations for the Make a Wish Foundation will be supported by a budget of $500,000 in the month of November and December from the total allotted $5 million per month marketing budget. Estimated costs are minimal as they will be included in a small card mailer each month and as an online pop-up with the web promotion. We will write a custom essay sample on Promotional Mix: Public Relations Campaign or any similar topic only for you Order Now Message strategy To promote donations and funding for the Make a Wish Foundation and raise local and national awareness for PB to support community engagement. The Make a Wish Foundation grants the wishes of children with life-threatening illnesses. It is Pottery Barn’s hope to raise $500,000 for the organization in 2013 through companywide involvement in donations from staff, customers and sales of the holiday line. Media plan The Sales reports will be reviewed weekly to ensure the target of $500,000 is progressing as hoped. The purpose is aid the Make a Wish Foundation and to widen the reach of PB to its consumers by adding a personal level to the organization. Offering employees a monthly payroll deduction with matching incentive from the organization, a 10% proceed from the holiday line sales, and customer donations the entire PB family will have the opportunity to give back to their community this holiday season. The web banner promotion running on the Frontgate, Better Homes and Gardens will accompany a Make a Wish/ PB cobranded pop-up allowing shoppers to donate immediately and at the time of check out. The Make a Wish Foundation ad will run the same timespan as the holiday line, November 1st through December 24th, purchases over $50Â  will still featuring the free gift offer. User profile information on social networking sites will be utilized to target and align with the PB consumer profile. The value promotion will be reviewed weekly and broken down into daily sales for each product in the value line, financial contributions will be tracked to total sales from the holiday (value) line. Donation goals will be set in place each week by location and by sales staff member, including web traffic. Additional commissions will be paid to associates, including designers that cross sell holiday product in their design sessions that meet and exceed their sales goals directly related to the holiday (value) line. It will be important to track leads from each online source using tracking software, Facebook ad audience profiles, following pay per click metadata, print ads, etc. to review electronic profiles of consumers online. Integrating PB rewards using the consumers email at checkout and providing electronic receipts will also allow further access to better defining successful community campaigns in the future. How to cite Promotional Mix: Public Relations Campaign, Papers

Promotional Mix Public Relations Campaign Free Essays

Objective To stimulate PB awareness by participating with Make a Wish Foundation by donating a portion of sales from the PB holiday accessories line. Budget The PB holiday (value) line donations for the Make a Wish Foundation will be supported by a budget of $500,000 in the month of November and December from the total allotted $5 million per month marketing budget. Estimated costs are minimal as they will be included in a small card mailer each month and as an online pop-up with the web promotion. We will write a custom essay sample on Promotional Mix: Public Relations Campaign or any similar topic only for you Order Now Message strategy To promote donations and funding for the Make a Wish Foundation and raise local and national awareness for PB to support community engagement. The Make a Wish Foundation grants the wishes of children with life-threatening illnesses. It is Pottery Barn’s hope to raise $500,000 for the organization in 2013 through companywide involvement in donations from staff, customers and sales of the holiday line. Media plan The Sales reports will be reviewed weekly to ensure the target of $500,000 is progressing as hoped. The purpose is aid the Make a Wish Foundation and to widen the reach of PB to its consumers by adding a personal level to the organization. Offering employees a monthly payroll deduction with matching incentive from the organization, a 10% proceed from the holiday line sales, and customer donations the entire PB family will have the opportunity to give back to their community this holiday season. The web banner promotion running on the Frontgate, Better Homes and Gardens will accompany a Make a Wish/ PB cobranded pop-up allowing shoppers to donate immediately and at the time of check out. The Make a Wish Foundation ad will run the same timespan as the holiday line, November 1st through December 24th, purchases over $50Â  will still featuring the free gift offer. User profile information on social networking sites will be utilized to target and align with the PB consumer profile. The value promotion will be reviewed weekly and broken down into daily sales for each product in the value line, financial contributions will be tracked to total sales from the holiday (value) line. Donation goals will be set in place each week by location and by sales staff member, including web traffic. Additional commissions will be paid to associates, including designers that cross sell holiday product in their design sessions that meet and exceed their sales goals directly related to the holiday (value) line. It will be important to track leads from each online source using tracking software, Facebook ad audience profiles, following pay per click metadata, print ads, etc. to review electronic profiles of consumers online. Integrating PB rewards using the consumers email at checkout and providing electronic receipts will also allow further access to better defining successful community campaigns in the future. How to cite Promotional Mix: Public Relations Campaign, Papers

The Online Dating Question To Lie or Not to Lie free essay sample

April 30, 2012 To Lie or Not to Lie? The Online Dating Question As one generation passes to the next, the way singles find partners changes, now it is changing from traditional dating to online dating. Online dating has become increasingly widespread and tends to be the future trend. People are more likely to use dating websites than traditional dating, because they can meet numerous people in a straightforward way. Parents start worrying about their childrens future partners on dating websites. Yet, they do not know what suggestion to give as the method of communication changes drastically from real life interaction to using the omputer and Internet. To be an honest person is what people learn when they are young. Now, the situation is altered such that parents should teach their children strategically when meeting people on dating websites. Through dating websites, people can keep having a close relationship without seeing each other directly. We will write a custom essay sample on The Online Dating Question: To Lie or Not to Lie? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But, the technology barriers promote people to lie about their personal information. Lying on dating websites becomes a more and more common phenomenon. People are taught to be honest, but lying on small points can help people succeed in finding a date online. One study explains telling truth is the most important thing people should do when they communicate because the trust is the foundation of building interpersonal relationships (Davis). No one likes to be deceived. When people find out about a lie, they will be really disappointed and suspicious to everyone. Davis also points out a problem: that many daters face a similar difficulty: telling truth to their date. People are more likely to show their best to online daters, so they will hide some of their weaknesses and bad qualities. Therefore, their profile information is lways misrepresentative. It will lead to some harmful effects due to the fragile new relationship. Even though telling truth is extremely important, people still lie to each other. While the population of online daters increases as the time passes, the deception also increases. With higher statistics, 86% of online daters misrepresent their physical appearances and 46% online daters misrepresent their ages (Gibbs, Ellison, and Heino). There are various characteristics demonstrating how the dating websites cause individuals to hide their weaknesses. Through the research, physical ppearance, photographs, height, faith and religious beliefs are the most common characteristics people deceive others about. The research shows that many people post photos that are from several years ago or the time before they gain weight (Wagner). Another research study displays a similar idea: people also edit their photos through computer software (Hancock and Toma). For women, they are likely to upload the best version of their photos which might not look the exactly the same as in their real life. But, others will think there is a difference between the photo and eal people. One participant responds, Real chemistry is made in person (Wagner). If you really want to know the person, you should meet him or her in face to face. People Just see themselves ditterently as others do. Participants rate their own photos as accurate while others rate them less accurate (Hancock and Toma). While some do not have precise perceptions of their own characteristics, other people do it on purpose. For example, many shorter men tend to lie about their height for adding one or two inches. The authors suggest that participants were aware of the naccuracies in their profiles and that the discrepancies were most likely intentional (Toma, Hancock, and Ellison). No woman wants to be old, so some of them will lie about their age by posting a younger age. Sometimes, women cannot put accurate information about their body shape; they can only choose thin, average, fat or obese even if their and others perceptions of them do not match (Wagner). In addition, some people lie by omission and Just do not post their weaknesses on their profile (Wagner). Even though they do not lie directly, their behavior is still dishonest. Overall, those white lies do not really hurt other peoples feelings. They Just let individuals better present themselves. Some deceptions are more damaging because the lies are too big. As people tend to misrepresent themselves too much through various deceptive characteristics, they are more likely to destroy their online dating relationships. One participant angrily told her story going on a date with a she went on a man whose profile said he was 6 feet tall and his profile photo showed he had a full head of hair. When she met him in person, he was only 5 feet 3 inches and alding (Wagner). In this condition, the man lied too much that it was unacceptable for any women. In the study, most observed deceptions are slight; however, there are still a few extreme cases. In the extreme sample, people lie 3 inches in height, 35 pounds in weight, and 11 years in age (Toma, Hancock, and Ellison). Another participant was surprised as she found out several men who were lying about their relationship status because they were bored of their married life (Wagner). In this kind of situation, the lie is not small anymore. This will contribute to the unhappiness f a whole family. Although lying extremely about weight, age, personality, lifestyle is worse, lying about relationship status is the worst. Those significant lies cause a negative effect of online daters not believing others easily online. From the above information, we can see men and women misrepresent their profile differently, which is because they have opposite desires and preferences. A study with over 5,000 online daters reveals that men are more likely to misrepresent their personal assets, age and relationship goals, whereas women are more likely to misrepresent their eight (Hall et al. ). No matter in real life or on the Internet, women are continually on a diet. Because men prefer thinner dates, women lie more about their weight. As men get older, they start looking for younger dates who are regarded as more attractive (Hall et al. . In order to fulfill mens desires, older women are more likely to lie and say that they are a few years younger so that they have more chances to meet similarly aged men. For young women, they like to find someone who is ofa similar age as they are. Conversely, females do not really focus on males weight. They seek males who are taller and have more resources, like money and hous ing (Hall et al. ). For the sake of letting women to have more opportunities to search shorter mens profiles, men over-report their height by a few centimeters taller. These are the ways men and women misrepresent themselves differently. People would not lie when nothing motivates them. Although the percentage of online deception is high, people do not always intend to do that. Individuals attempt to describe themselves in an idealized future version with an inclination to project a version of self that was ttractive, successful, and desirable (Ellison, Heino, and Gibbs). Due to a large variety of motivations, online daters are more likely to deceive each other. To attract potential dates is reported as the most common motivation (Wagner). All the online daters want more people interested in them, so they try very hard to express positive images of themselves. Some participants respond that nobody will list their negative qualities on their profiles; otherwise no one will be willing to talk to them. Other participants say they do not want to seem like a stereotype so they choose do not rink in stead of several drinks a week (Wagner). In order to make a good first impression, people choose to deceive some points. Moreover, people deceive about their profiles because they want to be like the descriptions they write about. After lying about their profiles, participants have better intentions to be the person they like. Another reason that motives people to lie is to avoid being weeded out by other daters searches (Wagner). When someone is looking for men whose height is above 5 feet 9 inches, 5 feet 8 inches men will never have chance to show their profiles to women. Its not big deal to lie only about one inch because it can increase the rate to find a potential date. The last motivations people are dishonest about safety. People feel insecure to inform others of their exact locations when they know each other in a short time. Misleading others allows individuals to be safe and have the chance to manage the boundary between themselves and their relational partners (Cole). Also, it is likely that individuals uncomfortable with intimacy use deception to keep others at a safe distance (Cole 112). No matter how, our safety is the most important thing. Before knowing someone very well, everyone should not tell other people about their important information. Some people are Just too clingy that you cannot tell them where you live; otherwise, they might stalk you. In order to protect oneself, it is reasonable to lie about private things. In general, people all have many motivations to deceive: to attract potential dates, to show attractive physical appearance, and to make a good impression. When online daters find out their potential mates dishonesty, some of them are willing to overlook some deceptive statements; some are not willing to do so. It depends on how big the lie is. People who are unable to overlook deception have a strong belief in the importance of honesty in a loving relationship. In contrast, people, who do not care about slight embellishment, are more willing to overlook small deceptive characteristics. Lying slightly about hobbies, height and weight are acceptable. One participant says she is willing to look past slight weight or height variations because none of those are important to her (Wagner). These online daters seem to know peoples desire to attract potential partners and leave others an attractive impression. Accordingly, they regard white lies with lesser importance. Once, the discrepancies between the personal information and reality are too many, the new romantic relationships will be completely destroyed. No matter how, participants still believe the online dating is a successful method that brings two people to a couple (Wagner). If dating websites do not work for some singles, they will still work for other singles who can accept small deceptions. Deception in online dating environment causes different effects to the romantic relationships. It can be negative, neutral, or positive. Many people claim that their deceptions do not attect their relationships online because they balance their misrepresentative information with accurate photos (Wagner). When online daters post full body-length images, people can compare their personal information with their pictures. Even if the online dater lists herself as average, people can still judge her body shape by themselves. Furthermore, one participant shared her experience with a man who used a little white lie to impress her. She didnt find out the truth until they married. Yet, deception did not hurt their relationships because he felt that was not bad to tell white lies (Wagner). So, deception has no effect in these kinds of situations. In addition, becoming an extreme honest person can be negative because it actually can harm the person himself/herself (Wagner). One participant shares her experience with one online dater who thinks she is deceptive at first, then realizes her personal description is accurate and then runs away. This really hurts one persons self-esteem. Due to the common deceptive phenomenon, many people think online daters are not exactly the same as their profiles describe nd online daters might be better than they describe themselves. Therefore, become a too honest person is not always a good thing. In the same way, becoming too dishonest will also harm the romantic relationships. When people misrepresent themselves too much, they will be unconfident when they meet their partners in person, because they do not want to disappoint the other person with who they are. Some people feel violated by the dating websites with numerous misleading profiles. For example, eHarmony does not indicate whether some people are married or not. Thus, eHarmony might mislead individuals to find the wrong partners (Wagner). As a result some online daters are not willing to use dating websites anymore. For those people who frequently lie to their dates, they experience less intimacy and closeness (Cole). People Just become more skeptical and cautious when they surfing dating websites. Without feeling love from online daters, the new fragile relationships will eventually end easily. In conclusion, to help children be successful in finding a partner on dating websites, parents can give some special advice of telling white lies. Online daters had better not be too honest or dishonest; otherwise they might get injured from online dating relationships.

Archimedes Essay Example For Students

Archimedes Essay Archimedes was a Greek mathematician and scientist. He was born in Syracuse, Sicily in the year 287 B.C. He was educated in Alexandria, Egypt. Due to the lack of information about Greek mathematics, many Greek mathematicians and their works are hardly known. Archimedes is the exception. Archimedes was very preoccupied with mathematics. For instance, he often forgot to eat and bathe because of his always wanted to solve problems. He found areas and volumes of spheres, cylinders and plain shapes. He showed that the volume of a sphere is two-thirds of the volume of the smallest cylinder that can contain the sphere. Archimedes was so proud of this concept that he requested that a cylinder enclosed a sphere, with an explanation of this concept, be engraved on his grave. Archimedes also gave a method for approximating pi. He was able to estimate the value of pi between 3 10/71 and 3 1/7. Math wasnt as sophisticated enough to find out the exact pi (3.14). Archimedes was finding square roots and he found a method based on the Greek myriad for representing numbers as large as 1 followed by 80 million billion zeros. One of Archimedes accomplishments was his creation of the lever and pulley system. Archimedes proved his theory of the lever and pulley to the king by moving a ship, of the royal fleet, back into the ocean. Then, Archimedes moved the ship into the sea with only a few movements of his hand, which caused a lever and pulley device to move the ship. This story has become famous because Archimedes said, Give me a place to stand on and I will move the earth. Another invention he invented was the Archimedean screw. This machine was built for raising water to highland areas in Egypt that could not receive water directly from the Nile River. This device is still used today for irrigation purposes even is some countries today. The most famous story of Archimedes life involves the discovery of Archimedes Principle. The story begins when King Hieron asking a goldsmith to construct a gold wreath to the immortal gods. After some time, the king came to suspect that the wreath was not pure gold but rather filled with silver. In order to end his suspicion, the king asked Archimedes to determine whether the wreath was pure gold or filled with gold without destroying it. Archimedes agreed to try to solve the kings problem. Then one day, while he was taking a bath, Archimedes noticed that the water level rose in the bath as he entered the water. Archimedes was so excited by this discovery that he jumped out of his bath and ran naked through the streets yelling, Eureka, Eureka!! meaning, I have found it. Archimedes had discovered that a body immersed in a fluid displaces its weight of fluid. This principle in turn helped Archimedes prove that the gold wreath was not solid gold. Archimedes was probably most famous during the time he lived because he developed techniques defenses for Syracuse against the Romans. Syracuse was able to hold off the invasion for three years due to Archimedess inventions. He invented catapults, which hurled blocks of stone, and cranes, which dropped large stones on approaching ships. Also, he developed scaling ladders, which helped soldiers climb over enemy walls. Archimedes can use mirrors to reflect sunlight on the adversarial ships burning them. The Romans finally invaded Syracuse and overtook the city Archimedes was drawing circles in the dirt. When a soldier commanded Archimedes to surrender, Archimedes instead drew his sword and told the soldier that he wanted to finish the proof he was working on before surrendering. The soldier became angry and killed Archimedes. This shows that Archimedes was so committed to his expertise that he took the chance to dying in order to work on his last problem. Archimedes was so thoughtful with the study of math, and because of it, it led to many important discoveries and principles for us today. What helped me the most were encyclopedias, books and the Internet. I think I got enough information to basically point out the general account of it. I cant really think of anything I can do differently. I learned that Archimedes was a very significant man of his time that was perfected pi, his principles and his inventions. He was far beyond any mans thinking capabilities.

Why Choose a Sample Essay Writing Service?

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Watergate Scandal In The White House Essay free essay sample

Watergate ; Scandal In The White House Essay, Research Paper The Watergate Scandal was a series of offenses committed by the President Nixon and his staff members who were found to of spied on and harassed political oppositions, accepted illegal run parts, and covered up their ain misbehaviors. On June 17, 1972, The Washington Post published a little narrative. In which the newsmans stated that five work forces had been arrested interrupting into the central office of the Democratic National Committee. These bumbling saps had made two efforts prior ; the first clip they were halted in their attempts due to what they thought was an dismay, their 2nd attempt the following twenty-four hours led them to no better decision, when they were confronted by a locked door, which they were unable to open. Finally on the 3rd twenty-four hours ( Sunday ) holding sent the locksmith back to Miami on a twenty-four hours unit of ammunition trip, they got the door wrenched unfastened and went in. We will write a custom essay sample on Watergate Scandal In The White House Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ( Emery, 05 ) . The democratic central offices were located in a Washington, D.C. edifice composite called Watergate. These burglars were transporting equipment to intercept telephones and take images of paperss. The Washington Post had two newsmans who researched deep into the narrative. Their names were Carl Bernstein and Bob Woodward, they discovered that one of the suspects had an address book with the name and phone figure of a White House functionary who could hold been involved in the offense ( Woodward ) . The newsmans suspected that other White House functionaries had ordered the housebreaking. During a imperativeness conference in August of 1972, president Nixon said that cipher on the White House staff was involved in the offense. Most of the public accepted Nixon # 8217 ; s word and dropped the inquiring. But when the burglars went to test four months subsequently. The narrative changed quickly from a little perturbation to a national dirt, which ended merely when Richard Nixon was forced from office. The Watergate probe finally exposed a long series of illegal activities in the Nixon disposal. Nixon and his staff were found to hold spied on and harassed political oppositions, embezzled run parts and tried to cover-up their illegal Acts of the Apostless. For old ages Nixon was transporting on the offenses and they were non noticed until 1972. 1969 was the day of the month in which the Watergate dirt truly began. It all started when Nixon had the White House staff make up a list called the enemies list. Nixon had enemies, which include about 300 broad politicians, journalists and histrions. Most of these people made a public address against the Vietnam War. Nixon # 8217 ; s AIDSs formed a revenue enhancement audit on these `enemies # 8217 ; ( Feinberg, 75 ) . He besides had agents find out personal information that would harm them politically. Nixon was ever worried about authorities employees uncovering secret information to the newspapers or other media beginnings. The president # 8217 ; s agents helped him by wiretapping phone lines that belonged to newsmans in order to happen out any uncovering stuff. Nixon was so disquieted about internal espionage that during the Cambodia bombardment he felt he had to intercept his ain staff members. In June of 1971, The New York Times formed work that was published about the history of the Vietnam War ; these were known as the Pentagon Documents. The classified information pointed towards some policies that may hold been responsible for doing the Vietnam War. Daniel Ellsberg, a former employee, gave some classified paperss to the Washington station. Nixon was infuriated by their publishes. Nixon so tried to writhe Ellsberg # 8217 ; s actions into a signifier of lese majesty, but Nixon did non desire to take Ellsberg to tribunal. Alternatively he made a secret group of CIA agents that went by the codification name pipe fitters this is a name made up # 8220 ; because they cover up leaks # 8221 ; ( Schudson, p.18 ) , that could ache the White House, such as the Pentagon documents. While they were seeking for implying grounds the # 8220 ; Plumbers # 8221 ; stumbled across Ellsberg # 8217 ; s psychiatrist # 8217 ; s office. Although they discovered nil incorrect they were non content to go forthing Ellsberg entirely and it is believed that they had initiated a program to seek and farther disrepute Ellsberg # 8217 ; s repute ( Watergate, Cover-up ) . One of Nixon # 8217 ; s biggest concerns was about holding adequate ballots for the election in 1972. Nixon was concerned that Edmund Muskie of Maine would win because he was the strongest Democratic campaigner. Hoping to pass over out Edmund from the competition, the Plumbers began to play a clump of so called `dirty fast ones # 8217 ; ( Schudson, 26 ) . They issued false statements in Muskie # 8217 ; s name and told the imperativeness false rumours about him, so that the pipe fitters could print it to the populace. Worst of all, they sent a missive to the New Hampshire newspaper saying that Muskie was doing average comments about Gallic Canadian lineage. All of these slurs enabled Nixon to derive farther land on Muskie in the elections. Despite Nixon # 8217 ; s attempts the Democratic nomination went to George McGovern, a broad senator from South Dakota. His protagonists included many people who backed the civil rights, anti-war and environmental motions of the sixtiess. McGovern had fought to do the nomination procedure more unfastened and democratic. Congress had at that clip passed the 23rd amendment of the Constitution leting eighteen-year-Olds to vote. As a consequence, the 1972 Democratic Convention was the foremost to include big Numberss of adult female, minorities and a younger crowd among the delegates. McGovern # 8217 ; s run ran into problem early. The imperativeness revealed that his running mate Thomas Eagleton had one time received psychiatric intervention. First McGovern stood by Eagleton, and so he abandoned him taking a different running mate. In add-on, many Democratic electors were attached to Nixon because of his conservative places on the Vietnam War. Meanwhile, Nixon # 8217 ; s run sailed swimmingly along, aided by 1000000s of dollars in financess, Nixon # 8217 ; s run functionaries collected much of the money illicitly. Major corporations were told to # 8220 ; lend # 8221 ; at least 100,000 dollars each. The aggregators made it clear that the contributions could easy purchase the parties favor with the White House. Many big corporations went along. As ship building baron George Steinbrenner said ; it was a shakedown, a field antique shakedown ( Watergate, the secret narrative ) . The concluding blow to McGovern # 8217 ; s opportunities for presidential term came merely yearss before the election, when Kissinger announced that peace was at manus in Vietnam. McGovern had made his political repute as a critic of the Vietnam War, and the proclamation took the air current out of his canvass. Nixon tallied an tremendous triumph. He received over 60 per centum of the popular ballot and won every province except Massachusetts ( Kutler, 43 ) . Congress nevertheless remained under Democratic control. In January of 1973, two months after Nixon had won the presidential election, the misbehaviors of Watergate began to come up. The Watergate burglars went on test in a Washington D.C. courtroom. James McCord, one of the burglars, gave shocking grounds. McCord testified that people in higher office had paid stillness money to the burglars who were involved in Watergate ( Emery, 276 ) . McCord a former CIA agent who had led the Bay of Pigs invasion of Cuba in 1961, McCord worked for the Nixon re-election run. With the stillness money they were supposed to hide the White Houses engagement in Watergate. After the prosecuting lawyer investigated he rapidly found out that the lawyer General, John Mitchell, approved the housebreaking. Even thought John Mitchell was one of the most sure advisers, Nixon denied cognition about the break-in and cover-up of Watergate. The public shortly found out that Nixon was non stating the truth. The populace besides found out that Nixon had ordered his AIDSs to barricade any information to the research workers. The White House besides tried to halt flow of the probes, because they were afraid that it would bring out really of import secrets about the White Houses engagement. Nixon would non look at the congressional commission, kicking that if he were to attest it would go against the separation of powers, which is stated in the fundamental law. Although the fundamental law does specify that their must be a separation of powers, it does non province that the president is non able to attest in forepart of a congressional commission. Nixon # 8217 ; s unwillingness to attest made people feel that Nixon was mistreating his executive privileges merely to cover-up his offenses. When Nixon had no possible manner of protecting the White House staff, he fired them. Such as when he fired two of his AIDSs, H.R Haldeman and John Ehrlichwan, because they were on the line of being charged for their offenses, but they were still convicted of confederacy, obstructor of justness, and bearing false witness ( Muzzio, 9 ) . In may of 1973, the imperativeness broadcasted the hearings on telecasting to 1000000s of people, the populace felt that it was their civic responsibility to watch over Nixon # 8217 ; s test. An official told the tribunal that Nixon had tape-recorded all the conversations he had made to his # 8220 ; Plumbers # 8221 ; ( Watergate, Impeachment ) . Nixon had hoped that these tapes would one twenty-four hours be used by historiographers to document the victory of his term ; alternatively they would play a cardinal component in his ruin and proved to be really prudent in demoing that Nixon was guilty. Nixon refused to let go of the tapes, claiming the executive privilege gave him the right to maintain his record private. Nixon # 8217 ; s involuntariness to give up the tapes caused him to travel to tribunal, before it was decided, Vice President Agnew was charged with income revenue enhancement equivocation. He was besides charged for accepting payoffs in interchanging for political favours. Agnew resigned because of the charges in October of 1973. He made a trade with the prosecuting lawyer and pleaded guilty for revenue enhancement equivocation and all of the other charges were dropped ( Emery, 382-83 ) . This dirt was non connected to Watergate, but it put a batch of emphasis on Nixon. Nixon nominated Gerald Ford in topographic point of Agnew ( Kutler, 577 ) . A twosome of yearss after Agnew surrender, the federal tribunal ordered Nixon manus over the tapes. Nixon refused one time once more so judge Cox tried to do him. Nixon tried to carry his attorney to happen a loophole, which would unfit Cox as an impartial translator. Cox was an idle to Richardson, because he was his professor in jurisprudence school. Richardson refused Nixon # 8217 ; s order and resigned. President Nixon so ordered the deputy Attorney General to fire Cox. This monolithic event was known as the Saturday Night Massacre ( Watergate, Massacre ) . Many people of the state felt that Nixon # 8217 ; s blocking of the judicial procedure was cogent evidence of his guiltiness. Peoples mailed Congress 1000s of wires inquiring for them to get down the impeachment procedure against president Nixon. President Nixon had still proclaimed his artlessness. At a imperativeness conference in November, Nixon made his celebrated quotation mark, I am non a criminal ( Emery, 415 ) . He avoided inquiries and highly agitated. The Internal Revenue Services besides discovered something that could harm Nixon. They noticed that in 1970 and 71 # 8242 ; Nixon had merely paid 00 in revenue enhancements when he earned over 00,000. The state found out that he besides used public money to fix-up his houses in Florida and California. Nixon kept on declining to let go of his Watergate tapes. Then, on April 1974, he gave out the transcripts of the tapes. He edited the transcripts and tried to cover up the offenses, but it did non work and ended up giving Nixon a bad repute ( Muzzio, 125 ) . The Committee voted to convey impeachment charges in July against Nixon. The first charge said that the president wittingly covered-up the offenses of Watergate. The 2nd charge stated that he used Government Agencies to go against the Fundamental law of the U.S. , the 3rd asserted that he would be impeached because of the withholding of grounds from Congress and interfering with the impeachment procedure. Shortly after the house commission voted to impeach President Nixon, the instance went to the full House for a concluding say. Nixon at this point still counted on the populace to endorse him up ; he relied on the few that still doubted his engagement in Watergate. Nixon at this point had to follow through with the orders to manus over the tapes. Nixon for a long clip claimed that he had no thought of the Watergate dirt until John Dean told him on March 21, 1973. The tapes showed that Nixon was a true prevaricator, and non merely cognize about it, but ordered it. Because of this Nixon met with a group of republican leaders and they tried to convert him to vacate from office. He did merely that on August 9, 1974, Nixon broadcasted that he was vacating to the state. This meant that President Richard Nixon was the first president of the United States to vacate from office. The state was shocked by this whole dirt because of the manner Nixon had lied to the populace and abused his ain powers. This led most of the public neer to swear a president as they did earlier, because of the monolithic secretiveness in the Government. As a state the state did last the injury, and due to the retraction of Nixon and his frailty president Agnew the state was left in the careful custodies of Gerald Ford who served uprightly until the terminal of his presidential term. Beginnings Cited Emwey, Fred. Watergate. The corruptness of American Politics and the autumn of Richard Nixon. Random House: New York NY, 1994. Feinberg, Barbara S. WATERGATE Scandal in the White House. Franklin Watts: New York NY, 1990. Kutler, Stanley I. The Wars of Watergate. A.A Knopf: New York NY, 1990. Muzzio, Douglas. Watergate Games schemes, picks, results. N.Y.U. Imperativeness: New York NY, 1982. Schudson, Michael. Watergate in American memory. Basic Books: New York NY, 1992 Watergate, The Secret Story. Executive Pro. Andrew Lack. CBS Video, 1992. Watergate, Cover-up, Series Pro. Paul Mitchell. Discovery Channel, 1994. Watergate, Impeachment, Series Pro. Paul Mitchell. Discovery channel, 1994. Watergate, Massacre, Series Pro. Paul Mitchell. Discovery Channel, 1994. Woodward, Bob # 8220 ; GOP Security Aide Among 5 Arrested in Bugging Affair # 8221 ; . Washington Post ( 1972 ) .14Nov.2001 lt ; hypertext transfer protocol: //www.washingtonpost.com/wpsrv/local/longterm/tours/scandal/watergat.htm gt ;

Arthur Zimmermann - Profile

Arthur Zimmermann - Profile Arthur Zimmerman worked as the German Foreign Secretary during 1916-17 (mid World War 1), during which time he sent the Zimmermann Note / Telegram, a document whose clumsy diplomacy (trying to trigger a Mexican invasion of the US) contributed to America’s entry into the war and earned Zimmerman lasting infamy as a hapless failure. Born 5 October 1864, Died 6 June 1940. Early Career Born in 1864 Marggrabowa, East Prussia (now called Olecko and in Poland), Arthur Zimmermann followed a career in the German civil service, moving to the diplomatic branch in 1905. By 1913 he had a major role thanks partly to the Foreign Secretary, Gottlieb von Jagow, who left much of the face to face negotiations and meetings to Zimmermann. Indeed, Arthur was acting as Foreign Secretary alongside German Emperor Wilhelm II and Chancellor Bethmann Hollweg in 1914 when the decision to support Austria-Hungary against Serbia, and thus Russia, and thus enter into the First World War, was taken. Zimmermann himself drafted the telegram giving notice of Germanys commitment. Soon most of Europe was fighting each other, and hundreds of thousands were being killed. Germany, in the middle of it all, managed to stay afloat. Arguments Over Submarine Strategy Jagow remained Foreign Secretary until the middle of 1916, when he resigned in protest at the governments decision to resume unrestricted submarine warfare, which was likely to provoke a US declaration of war against Germany. This style of warfare involved using submarines to attack any and all shipping they found, whether or not it appeared to be from neutral nations (although American was using an odd sort of neutrality at the best of times), and one major target was US civilian and shipping craft. The US had warned earlier in the war that such tactics might induce it to fight Germany.Zimmermann was appointed his replacement on November 25, thanks partly to his talents, but mainly to his complete support of the military rulers – Hindenburg and Ludendorff – and the submarine policy, which was now going to going ahead. Reacting to the threat from America, Zimmermann proposed an alliance with both Mexico and Japan to create a ground war on US soil. However, the telegram of instructions he sent to his Mexican ambassador in March 1917 was intercepted by the British (not entirely honourably, but there was   a war on) and passed onto the US for maximum effect: it became known as the Zimmermann Note, severely embarrassed Germany and contributed to the American publics support for war. They were, as you might imagine, angered by Germany trying to bring bloodshed to their own country, and were now keener on exporting some of their own in return. A Lack of Denials For reasons that still baffle political spokesmen, Zimmermann publicly admitted to the telegram’s authenticity. Zimmermann remained Foreign Secretary for a few more months, until he retired from government in the August of 1917 (largely because there wasnt a job for him anymore). He lived until 1940 and died with Germany again at war, his career overshadowed by one short communication.

Combating Compassion Fatigue Essay Example | Topics and Well Written Essays - 1250 words - 2

Combating Compassion Fatigue - Essay Example Therefore, compassion fatigue is characterized by extraneous stress resulting from poor working condition of the caregiver. Most psychologists from the United States clarify that new recruits in nursing often find themselves in similar situations even before they are fully absorbed in the profession (Ekedahl & Wengstrà ¶m, 2008). Regardless of whatever signs a patient may exhibit, symptom of compassion fatigue translates into stress after, which other negative signs accompanied by physical changes become visible (Bush, 2009). While most of the symptoms associated with the above condition can be controlled, there is no magic that compassion fatigue can be dealt with completely. Some of the most usual signs of compassion fatigue include the following: Exhaustion - Most caregivers may feel exhausted at the beginning of the day even before they commence working on their duties thus entertaining a lot of laxities even after having spent a week of relaxation, they would still feel physical weary (Bush, 2009). Increased consumption of alcohol - It has been pointed out that the working day long full of stress, some nurses do resort to engaging into alcohol consumption to unwound stress that they have encountered after a hard day engagements with the patients. However, increases resilience on alcohol will not generate anything constructive instead leads to irritability and loss of money (Bush, 2009). Inability to make a personal decision - It has also been identified that caregivers who are undergoing compassion fatigue situation often feel a sense of incompetency to make a personal decision. Some nurses who are extremely stressed would get to an extent of doubting their clinical competencies. Others would go to the extent of consulting on a simple issue that could have otherwise been solved without engaging another party (Bush, 2009). Depersonalization - People who are associated with compassion fatigue-disorder tend to distance

How Cell Phones have Become a Danger to us Research Paper

How Cell Phones have Become a Danger to us - Research Paper Example The total number of users with cell phones is currently at 10 million worldwide (Corbett, 1). This is occasioned by the increase in the number of cell phone manufacturers in the market, hence leading to thousands of handsets available in the market lowering their prices. Today cell phones have features such as internet connectivity that enables them to browse the internet and download information. It enables transactions to take place and enhance communication between people through social sites. There is instant messaging service that enables them to send messages to peers online. Bluetooth and infrared connectivity has enabled users to send and receive files between interconnected cell phones. Electronic book reader capability enables the user to read and access online e-books and read them at their own convenient time. Mobile phones today have mp3, 3gp and online streaming capability that make them a form of entertainment for users. The user can download, save and listen to music and watch videos at their time of liking. Software companies have developed software’s like apple, opera, iphone that enable users to customize phones to their needs. In addition, with all these developments in the cell phone industry, there are several negative influences of cell phones use. Excessive use of cell phones has brought about health problems to the user. Cell phones communicate using microwave radiations that damage brain cells leading to increased chances of brain cancer. Use of cell phones for more than 500 hours per month, for 10 years, increase chances of brain cancer to the individual. Cell phones are known to cause mild and severe headaches to the users, together with ear irritability when the user talks on the phone for long periods. There is the irritability and fatigue caused when the user talks for a long time, as the radioactive materials that it emits reaches the brain cells and enters the nervous system (ControlYourImpact, p 1). Prolonged use of hand set accessories such as headphones and earphones can lead to partial deafness. Additionally another health hazard is placement of cell phones near the male productive organs that may increase infertility among men. Cell phones emit radiations to receive the signal whether they are in use or not and this has been seen to reduce the sperm count in males. The design and manufacturing of newer versions of cell phones has influenced the individual and society negatively. Presence of newer versions means that to the user there will be the need to buy another cell phone and discard the older one, even though it is still functional. This may lead to extra expenses as the user acquires the new handset or upgrades some of the features. Features like mp3 capability added with accessories like a headset and Bluetooth have made the users enjoy their music without having to use their phones. Another feature is the gaming capability of these handsets that make users concentrate on games in the cel l phone or online even in public and other places. This causes lapse in concentration and may make the individual ignore others and act carelessly making them susceptible to accidents. Moreover, users may talk in the public or even pick their calls or send messages in places where the usage of cell phones is restricted for example, in

Growth opportunities in detergent market

Growth opportunities in detergent market The case deals with Unilevers Home Care Cleaning range and is evaluating the growth opportunities in the marketing of detergents to around 48 million low income consumers living in the Northeast region of Brazil. Clearly, the aim of Unilever, like all profit making organizations, is to have a bigger piece of the pie. Its first step forward is to assess whether or not, its target market is lucrative enough. To do so we first understand the buying behaviour of the target users, analyse the current market scenario and Unilevers internal environment. The importance of knowing how people will behave is tantamount to knowing the secret of organisational success. The simplest description of consumer behaviour is the purchase and/or consumption decision of an individual and/or household who buy goods and services for personal consumption. In the case we analyse the behaviour of group of individuals in the Northeast of Brazil and the use of detergent and soap in order to evaluate whats not working for Unilevers growth in that market segment and decide the best positioning strategy to encourage increased consumption. Because we know comparatively little about human behaviour, we as marketers, tend to make some assumptions to know how consumers will react to what we do. The first one being, consumers go through a rational decision process when they buy. We assume the process to start with ignorance of the consumer and moving through awareness, information search, short listing alternatives and so on until the ultimate goal purchase is reached.. A distinction is further made between two types of products purchasing: high involvement and low involvement. Washing detergents are low involvement products where consumers may not go through the entire decision making process and either pick a brand out of compulsion, out of a desire to seek variety or because of their past preferences and experiences, or they may pick a brand due to some constraints such as income and amount allocation to household spending. Consumers put preferences and budgetary constraints together to determine their choices. The No rtheast Brazilian households are low income groups and thus the price of the laundry soap, bleaching liquid and detergent powder is a primary criterion for evaluation of the brand of laundry products. The women in this region of Brazil tend to pick a particular brand based what others in their social group are using (as they often do their washing in a public laundry or by the river with a group of friends) and their own past experience and satisfaction. The second assumption is that consumers are brand loyal either loyal to your own brand or loyal to your rivals brand. A wall street journal (19th October 1989) published that 48% consumers remain loyal to the laundry detergent they are already using. To penetrate and gain additional market share, Unilever will have to offer some extra inducements to get the NE consumers hooked and divert their loyalty towards its brands. The stimulus response model (Exhibit 1), the starting point for understanding consumer behaviour, has been used to understand the Brazilian household behaviour towards washing detergent powders and soaps. The stimuli enter the consumers consciousness and the buyers characteristics and decision processes lead to certain purchase decisions. Our task, as marketers, would be to understand what happens in the consciousness of the north-eastern Brazilians between the arrival of stimuli and the purchase decision. Exhibit 1: Stimulus Response Model Source: Marketing Management, Kotler, 2003, p.184. The women in this region of Brazil tend to pick a particular brand based on the performance of the product on the six attributes cleanliness, whitening, productivity; fragrance and softness; ability to remove stains; ability to dissolve in water; packaging of the product; and the ability to keep colours from running out. Cultural factors Culture, subculture and social class are the fundamental determinants of a persons basic values, perceptions, wants and behaviour. Majority (39.8 million) of the north eastern population of Brazil ranges from grade D to E- of social class. Brazilians are concerned about their position in a social class, because no class interacts with another social class unless it is in a professional way. Since the past many years, the vast income social stature difference has been impressed in the society.  Still, the north easterners take great pride in how they look and present themselves in the society, despite their poverty and inability to purchase a variety of clothes. It is perceived to be the duty of the lady of the house to maintain cleanliness of clothes of her family, as it is seen as an indication of the dedication of the mother to her family. It is the reason why the north eastern women spend a long and laborious time at doing the laundry. They first scrub the clothes with a soap bar, then bleach those clothes to remove tough stains, and finally wash the clothes with detergent powder to add a pleasant fragrance. This is opposed to women in the south eastern region who just simply mix detergent powder and softener in a washing machine. Social factors Consumers behaviour is also influenced by social factors such as the consumers relation to small groups, family, and social roles. Women from the northeast of Brazil do their laundry at a public laundry or at a nearby river or pond along with their friends. It is the most pleasurable activity as they get to meet and chat in their social network. It is here that these women discuss matters of personal and home cleanliness such as which laundry detergents they use, how their experience has been, and likely word of mouth promotions take place. Personal factors The characteristics of the individual consumer such as his age, economic situation, occupation and lifestyle play an influential role as well in assessing consumer behaviour. Of the 48 million, 25.4 million people of the north eastern region of Brazil have an annual income of less than $1700. In Recife, for example, only 28% households own a washing machine. Thus, having a push strategy for a detergent powder isnt going to be fruitful. Even though the per capita income for the whole Brazil was $4,420, it wasnt quite reflective of the north-eastern region, where the per capita income was $2,250 only. This translates to the fact that even though a product may have the right and required attributes, if not appropriately priced, people of this region would not pick it up from the shelf since they are constrained by their incomes. Also, since the people from the low income group own less clothes, their washing needs are frequent, and hence, a product that would be a success would be one t hat is affordably cheap, available in bigger quantities (for example, saver price or additional 20% pack) and removes dirt well keeping the colour from running. Psychological factors An individuals buying choices are manipulated by four major psychological factors motivation, perception, learning and beliefs and attitudes. The low income consumers of the Northeast have developed six key attributes (Exhibit 2) which would determine their attitude towards the brand of detergent they chose to use for their laundry. For them, the ability of the detergent to clean and whiten the clothes with a small quantity of the product is the most important attribute. The NE women often associate a strong pleasant fragrance with softening power and gentleness to fabric and hands. The ability to remove stains without the use of a soap bar and bleach, and the ability of the detergent to dissolve in water without any residue on the fabric, are equally important attributes. Packaging and the running down of colour are the least important features. Ladies perceive doing their laundry as a leisure activity where they meet and natter with their friends. They discuss and learn from each others experiences of personal and household cleaning habits and products. Main brands / players Competition is important in influencing how successful an organization can be. Merely producing a good product which matches consumer requirements and provides satisfaction should not be the goal. A firm must competitively position itself in the minds of its customers so that its products stand out. Unilever was the first to introduce laundry detergents in Brazil with Omo, followed by Minerva, Campeiro, Skip, Rinso, Drive, Puro and Unox to name a few. Competitive challenges came from Procter Gamble, ASA, and other small Brazilian companies. Market leading brands from PG included Ace, Bold Pop. ASA contested with its Bem-te-vi laundry soap and Invicto detergent powder. Even though PG entered the Brazilian market 59 years after Unilever, it entered the market quiet swiftly by strategically acquiring an existing Brazilian company, Bombril and its three brands Quanto, Odd Fasses Pop. With in-depth RD and investment for manufacturing improvements, PG rebranded Quanto to Ace, and Odd Fases to Bold, which are now key competitors with Minerva and Campeiro. In terms of market share, for the laundry detergent powder segment, Omo is the market leader with a 52% share, Minerva Campeiro collectively account for 23% share, while Ace, Invicto other PG brands take a 22% share jointly and other Brazilian brands take a 3% share. Unilevers 75% market share compared with competitors 25% share in the laundry detergent segment indicates a strong penetrative strategy that gives Unilever the competitive edge. Market share in the laundry soap segment is not so pleasing. Little console is that PG did not manufacture laundry soap. But local Brazilian companies posed enough competition. Even though Minerva had a 19% market share in this segment, smaller Brazilian companies, enjoyed the rest of the 81%. In terms of pricing promotion strategies, Unilevers premium brand Omo was the highest priced (whole sale price) at $3/kg. None of the competitors came in this price range. Because of its strong power to remove stains with low quantity, it became a market pioneer. It used a very simple yet direct advertising message which said removes stains on pockets, cuffs collar, clearly attracting consumers for whom cleanliness was of highest importance. It was meant to target the high income group. Minerva (Unilever), Ace (PG) and Bold (PG) fell in the same price category and probably targeted the upper middle income group; while Campeiro (Unilever), Pop (PG) and Invicto (ASA) targeted the lower middle income group. Minerva attracted consumers for whom the fragrance and softness were of key importance with its advertising campaigns. Pop used a Bundle promotion and Contest Strategy it ran a contest offering 200 washing machines and gave away 2 copies of the Viva! Magazine with its purchase. Table 1 below gives details on the Pricing strategies followed by the main brands in the laundry detergent segment. SWOT Analysis An analysis of Unilevers internal environment (strength weaknesses) and its external environment (opportunities threats) is depicted in Exhibit 3. Exhibit 2 : SWOT Analysis Strategy Suggestion With the above mentioned scenario, Unilever faces the following choices to cater to the low income group of the North eastern region of Brazil : Extending Omo Rebranding Campeiro Launching a new product Customising a product from its international portfolio Brand extensions are only profitable if the existing brands equity is strong and positive and it is likely to transfer its benefits to the new extension. Brand extensions face a serious challenge if not recognised and met with positive action will probably lead to death of existing brands. Before considering extension of Omo, Unilever should be aware of the fact that consumers get puzzled by the variety of identical products and may end up buying a rival brand. Omo already has its niche market with its Price-Quality inference strategy. It enjoys a 52% market share in the detergent powder product line. Even though the low income group of the NE likes Omo, but to target that segment, Unilever would have to reduce the price drastically and lower its profit margins. This would cannibalise its high margin sales with low margin sales in the short term and in the long term Omo would lose its price premium and would create confusion in the minds of people. Radically changing Campeiro and rebranding it does seem like a good option Exhibit 4 details the strategy. But, the perception of its brand value is not strong or positive with consumers of detergent powder. It only has a 6% market share. One of the lucrative options is to launch a new brand. Exhibit 5 evaluates the strategies of introducing a new product altogether. Unilever can introduce a new product to replace /or supplement Minerva Campeiro in its existing markets, and to serve new market the NE region of Brazil. The issues with rebranding Campeiro, repositioning Minerva would also be resolved. But before deciding to establish a new product, Unilever has to layout the profile of the target market, understand the problems they face and group them into segments, evaluate competition, identify core competencies, identify areas where competitor is vulnerable and define a new value proposition for the new target market. Introducing a new brand would be to Unilevers advantage, as its entering a target market which it has not catered earlier in Brazil. Another worthwhile option is to introduce a customised version of an existing and successful brand from Unilevers international portfolio of detergent powder. But the brand would have to be carefully selected one that caters to a similar demographics and similar income group; one that has high success rate with the right marketing mix. For example, Active Wheel Unilevers brand in India targets the low income group, stresses that with this product people will need to put less efforts to do their laundry, promotes the whitening attribute, is the biggest laundry brand with sales revenue of  £21million 2007. The advantages of considering this option are various. The same ingredients and basic formula can be used. Similar pricing strategy. Customisation required only in language on the cardboard boxes. Meaning and content of advertisements can be the same, only changes required would be to fit the ad to local environment. Probability of success is higher, although it is not guarante ed that a brand that works in one region will work in the other too. Even if the rumours of reducing brand portfolio are true, this option would still be lucrative as no new brand is being introduced; alternatively, Unilever could completely drop Campeiro and reposition Minerva, along with introduction of a brand from its international portfolio. The growing size of typical supermarket retailers such as Wal-Mart, Carrefour and Grupo Pà £o de Aà §Ãƒ ºcar in Brazil has produced extra shelf space that has allowed and encouraged such proliferation. The US magazine Business Week publishes an annual survey of the Best New Products. From the 38 noted for the years 1989, 1990 and 1991, there were only 13 brand extensions and 3 genuine product innovations that were titled under the best new products over the 3 years. Ehrenberg (Repeat Buying, 1988) found that most buyers buy several brands over a period of time. They buy some brands more often than others and some not at all, but they mainly buy a large range of acceptable brands. The frequency with which they buy each brand varies from consumer to consumer but, on an average, it matches the brands overall market share. Unilevers forward strategy should not appear to make a distinct product without a real difference and that merely tries to differentiate the brand from competitors.